💰 MRR Calculator

Calculate MRR, ARR, growth projections, and customer lifetime value.

Monthly $ per customer
New customer growth
$0
MRR
$0
ARR
$0
Customer LTV
0%
Net Growth

12-Month Projection

Understanding SaaS Metrics

MRR (Monthly Recurring Revenue) = Customers × ARPU. It's the most important SaaS metric.

ARR (Annual Recurring Revenue) = MRR × 12. Used for annual planning and valuations.

LTV (Customer Lifetime Value) = ARPU / Churn Rate. Shows total revenue per customer over their lifetime.

Net Growth = Growth Rate - Churn Rate. Positive means your revenue is growing.

Frequently Asked Questions

MRR (Monthly Recurring Revenue) is the predictable revenue a subscription business earns each month. It is calculated by multiplying total paying customers by average revenue per user (ARPU).
Enter your customer count and pricing tiers or ARPU. The calculator shows your current MRR and projects growth based on your inputs, including expansion MRR and net MRR after churn.
Yes, completely free. SocialPilot provides 70+ free tools for SaaS founders and operators.
MRR is monthly recurring revenue; ARR (Annual Recurring Revenue) is MRR multiplied by 12. Investors typically use ARR for companies above $1M MRR and MRR for earlier stages.
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