📉 Churn Rate Calculator
Calculate churn rates and understand the revenue impact on your SaaS.
0%
Monthly Churn
0%
Annual Churn
0%
Retention Rate
0
Avg Customer Life (mo)
Revenue Impact
Industry Benchmarks (Monthly Churn)
Excellent (Enterprise SaaS)
< 1%
Good (SMB SaaS)
1%, 3%
Average (B2C SaaS)
3%, 5%
High (needs attention)
> 5%
Understanding Churn
Monthly Churn Rate = Customers Lost / Customers at Start × 100
Annual Churn = 1 - (1 - Monthly Churn)^12. This compounds, so a 5% monthly churn becomes ~46% annually.
Net Revenue Churn factors in expansion revenue. If upsells exceed losses, you have negative churn, the holy grail of SaaS.